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PROFILE
PUAN HALIDA BINTI DAUD
DIRECTOR / NON-EXECUTIVE
(CMO - Sales And Marketing)
She is amongst renowned businesswomen in the country and with proven achievements in various industry sectors namely hospitality, services, cooperative as well along to her involvement within the NGOs ; and also seated as the chairman to one of the cooperatives.
She is amongst renowned businesswomen in the country and with proven achievements in various industry sectors namely hospitality, services, cooperative as well along to her involvement within the NGOs ; and also seated as the chairman to one of the cooperatives.
Puan Halida Bte Mohd Daud has over 30 years of experience in sales, marketing, and public relation.
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As the Chairman of Koperasi Niaga Maju Berhad (KONIMA), she leads the development of an integrated business ecosystem that connected cooperatives, industry players, government agencies, and educational institution.
Her career began in the hospitality and insurance industries before she established Halida Holiday travel agency, a subsequently expanded her involvement into business development and cooperative sector.
This approach aims to strengthen organizational structures, enhance competitiveness, and create new market opportunities for members and strategic partners.
She is also involved in the health and wellness sector through HMD Health & Wellness, focusing on building a structured and sustainable B2B business model.
In her role as an advisor and strategic consultant, Puan Halida supports companies and cooperative in restructuring operations, strengthening management systems, improving marketing effectiveness, and preparing organizations for more strategic growth and investment.
She is actively engaged in NGOs and social initiatives, and upholds leadership principles rooted in trust, integrity, decisive action, and positive thinking.
Her vision is to develop cooperatives and strong a strong and comprehensive ecosystem, as she believes that success is not achieved alone, but through networks and strategic collaboration.